Review: Lillie Belle Farms Purple Haze 75%

Richard's Rating: 6.0

chocolate maker Lillie Belle Farms bar Purple Haze 75% region Dominican Republic, Venezuela plantation (blend) cacao trees (unknown) year 2012 size 77g ~ 2.7oz cocoa solids 75% added fat (none) sweetener sugar emulsifier (none) flavoring (none) other ingredients (none) list price $8.00

color medium-dark brown PANTONE 19-1015 Bracken texture smooth, relief, bubbles aroma roast (smoke), wood, earth (yeast), dairy, spice snap hard taste earth, sour, roast (cocoa, malt), sweet, fruit (apple, cantaloupe), spice, astringent, tannin melt smooth length medium finish acidic, somewhat sour, somewhat tannin

Purple Haze 75%, named for the Jimi Hendrix song, is another unflavored bean to bar chocolate made by Jeff Shephard of Lillie Belle Farms. You can also read our reviews of other bars: Perfect Illusion 65% and Dark Star 80%.

This chocolate was crafted with a blend of cacao from different origins, in this case the Dominican Republic and the Sur del Lago region of Venezuela. It was made from only two ingredients: cacao beans and sugar.

The 2.7 ounce bar came wrapped in gold-sided foil inside a paper wrapper. As with the Dark Star bar, I purchased this Purple Haze bar at the Northwest Chocolate Festival. There was no production or best before date on the wrapper.

The color of Purple Haze was a medium-dark brown Bracken (PANTONE 19-1015). The top surface had a relief of "Lillie Belle Farms" and two flowers on a matte finish; the bottom was generally smooth. The relief had several small bubbles, particularly in the "FARMS" text. The bar had a hard snap.

The chocolate gave off a roast, woody and earthy aroma. The roast was smoky and the earth was yeasty. I also smelled scents of dairy and spice, but was unable to further clarify them.

Purple Haze started off tasting of earth and roast as well: a sour earthiness along with cocoa and malt roast flavors. Along with a building sweetness, I tasted a subtle fruit flavor that seemed to be mostly apple with a touch of cantaloupe. A spice flavor was also present, along with some astringency and tannin.

The melt was smooth. The chocolate flavor lasted about 25 to 30 seconds after the chocolate was gone, giving a medium length. The finish was acidic, somewhat sour, and somewhat tannin.

You can purchase Purple Haze 75% online directly from Lillie Belle Farms for $8.00.