Tuesday, November 16, 2010

Review: Trader Joe's 72% Dark Chocolate

Lindy's Rating: 3.0 (previously *)
Richard's Rating: 4.0 (previously **)

chocolate maker(unknown)
bar72% Dark Chocolate
cacao trees(unknown)
size500g ~ 17.6oz
cocoa solids72%
added fatcocoa butter
emulsifiersoy lecithin
other ingredients(none)
list price$4.99

colordarkest brown
PANTONE 19-1217 Mustang
textureridged top, smooth sides, scoring
aromaallspice, sweet, earthy
tastebrown sugar, roasted
finishslightly acidic or bitter
Trader Joe's Pound Plus Belgian chocolate bars are so big that they probably shouldn't be considered bars. At 500 grams, they weigh more than a pound, and are 5 to 10 times bigger than a typical artisan bar. For the price of only $4.99, these Pound Plus bars are a fantastic bargain, and top our Chocolate Value chart at only $0.28 per ounce.

The color of the 72% Dark Chocolate bar was an extremely dark brown. It gave off a clear aroma of allspice and sweetness, with a somewhat less obvious earthy scent. The taste was dominated by a brown sugar sweetness, and also had a roasted flavor. The melt was smooth.

Unfortunately, the chocolate flavor disappeared within seconds, providing only minimal length. The finish was slightly acidic to me, and somewhat bitter to Lindy.

Overall, I found this to be a decent chocolate, and certainly an exceptional value. Lindy enjoyed it, but felt there wasn't enough chocolate flavor. Both of us think this bar, like the 54% bar, is too sweet.

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