Wednesday, November 3, 2010

Criterion: Color

You may have noticed that we recently started using standard PANTONE colors rather than our previous light, light-medium, medium, medium-dark, and dark brown descriptions of color.

Lindy and I were both a bit frustrated using the darkness of browns as our description of the color of chocolates. We wanted to find a standard to use instead. We decided to choose a book rather than a website, because it is difficult to adjust monitors to display colors accurately.

We had high hopes that the PANTONE standard colors in The PANTONE Book of Color would provide complete and accurate color descriptions that could be referenced by anyone.

However even with this reference book, we found that the colors of chocolates do not often have exact matches among the standard colors. We're choosing what we think is the closest color, but as a result, multiple chocolates that have somewhat different colors end up labeled with the same standard color. Still, we feel the addition of PANTONE colors is definitely an improvement on our previous descriptions, and hope you think so, too.

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